Am I Using Content Or Is Content Using Me?, by Raime

Am I Using Content Or Is Content Using Me?

by Raime

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1.	Some Things Can Happen, Just Like This 04:33	buy track
2.	Our Valleys Are Always Uncanny 05:18	buy track
3.	The Nourishment Cycle 04:10	buy track
4.	Real People, Not Actors 04:37	buy track

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Listen soundcloud.com/differentcircles/raime-am-i-using-content-or-is-content-using-me-diff008-preview/s-TSmic

Raime reach a pivotal moment in their exceptional catalogue with the mongrel sidewinders of Am I Using Content Or Is Content Using Me?, their first plate for Mumdance & Logos’ Different Circles label and club collective.

After years of drilling their message home thru belligerent repetition, the crucial London duo here go fractiously febrile, ephemeral and non-linear, probing a certain sort of feminine pressure across four tracks drawing as much from grime, post-punk and jungle as afrobeats R&B and dembow rhythms, and cannily splashed with samples lifted from the kind of “Fail” videos that hog YouTube’s recommendations sidebar.

Taken in context of the black humour and ‘ardcore hauntological spirit which binds all their work, the results form a radical rethink of the Raime sound allowing for more chaos, space and knife-edge vulnerability within their often chokingly tight productions. Where their previous grooves may have felt like tunnelling into a dank rave at London’s core, their current sound better reflects the shifting mosaic of the city’s cultural, socio-economic and political landscape, effectively rendering a brutalist 3D gymnasium or in-progress construction site for their wickedly augmented ideas to cut loose, and quite literally embracing the failure, fleeting emotions and nerve-riding uncertainty that comes with the terrain.

The hard edged, oblique results are lit up and riddled with life in a way that’s new to Raime’s undead unsounds. In opener Some Things Can Happen, Just Like This they persistently switch the pattern from vaporous dembow bumps to synthetic chorales in a sort of mutant 8-bar dramaturgy, while Real People, Not Actors observes an everyday fine line between aggression and play with ravishing yet elusive 2-step design comparable to Total Freedom clashing Burial over post-codes or a broken fidget spinner. The palpitating, rapid flux of Our Valleys Are Always Uncanny is patently Raime, yet demonstrably more agitated and wild-eyed than anything else in their catalogue, perhaps imagining Skepta’s Stageshow Rhythm after the cast has left and the duppies come out to play, before The Nourishment Cycle wraps up razor-chopped samples and melodic percussion in a way that feels like witnessing a bleeding cross-section of the city come to life, all sinew and sawn-off syllables tessellating in suspenseful animation.

It’s thrilling, edge-of-seat music, and a relative breath of fresh air that’s certain to flip presumptions of Raime on their head and offer their followers a shocking new spin on their cherished sound.

credits

released June 22, 2018

All tracks written and produced by Joe Andrews and Tom Halstead

Cover artwork produced by Joe Andrews and Tom Halstead

Design and Layout by Our Place ® + © Different Circles, 2018

Cat. No. DIFF008 – all rights reserved.

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Different Circles London, UK

discography

Bells

Oct 2023
Medicate

Mar 2020
Baroque

Oct 2019
Imperial Flood

Apr 2019

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